Just found this amazing quote:
" This hour in history needs a dedicated circle of transformed non conformists. The saving of our world from pending doom will come not from the actions of a conforming majority, but from the creative maladjustment of a transformed minority." - Dr. Martin Luther King Jr.
Feel good about your rebellion and non conformity, and use it for the good of all, including yourself.
Have a blessed week everyone!
Tracey and Melissa xoxo
Tuesday, February 23, 2010
Saturday, February 6, 2010
Return of the Divine Masculine...
Philosopher Matthew Fox speaking out about the need for positive role models for men, if the human race is to survive.
I'm so happy that someone understands how important our actions are in this crucial moment in history.
Man up.
Awesome video below of his recent speech on this topic.
http//www.youtube.com/watch?v=TrclOGxUM6Q
I'm so happy that someone understands how important our actions are in this crucial moment in history.
Man up.
Awesome video below of his recent speech on this topic.
http//www.youtube.com/watch?v=TrclOGxUM6Q
Thursday, February 4, 2010
How to Save Big Bucks on Advertising and Hammer Your Message Home at the Same Time
Advertising and marketing is a huge outlay of cash for any dealer. During these tough times when the gross in each vehicle seems to be moving steadily downward, it’s always a great idea to look at all the expenses in a dealership and see where you can tighten up. A huge area for improvement in most dealerships is in the advertising budget. We all seem to spend too much without seeing a direct result, and with a full page ad in most major newspapers costing around 1500 to 2000 bucks per insertion, using a more customized approach to advertising is just good business sense.
Last year when writing the self help book, “The Successful Rebel: Getting What You Want Without Losing Who You Are”, I had the good fortune to interview Ernie Boch Jr., the number one Honda dealer and number three Toyota dealer in America. Ernie had a lot of excellent tips about staying true to yourself while being a success in business, and he had a few points that really helped me cut down on our advertising expense and get a better return on investment at our own dealership.
1. All of your ads should show the personality of the dealer and the employees. People love to feel that they know the person that they’re turning their hard earned money over to.
If you put in a cute or funny picture of the dealer, the sales manager, the dealer’s dog, whatever, it cuts through the clutter of all of the corporate looking ads that most businesses rely on. Ernie Boch Jr. is a master of these types of ads. He dresses up like a waitress, a nerd, a punk rocker or the Coppertone kid, and centres his ads on the gag. People buy from him. Obviously, this tactic works. Not many dealers have their own private jet. Ernie does.
2. Direct marketing mailers should follow the same formula. Personalized and individual. Make the public aware of who you are, and they will think of you first when they go to buy a car. People always feel more comfortable with a known quantity, so make your dealership someplace where they feel that they belong, before they even step in the door.
3. If you have hobbies, highlight them in some of your softer advertising, such as newsletters. Ernie Boch Jr. has a rock band called Ernie and the Automatics, which he formed with two former members of the band Boston. Music is Ernie’s passion, and he does a lot of great charity work by talking about gigs and fundraisers in his newsletter. Once again, the human touch brings big rewards. Let your customers know about you, what you stand for, who you help in your charitable pursuits and they will remember YOU when it comes time to buy or service their vehicles.
Pretty simple, don’t you think? Make your advertising personalized, so that the public feels that they know you. If you do this, you can cut back on the size of your ads and get the same results, which means more money in your jeans at the end of the day. Have some fun and give it a try!
Originally published on CanadianAutoNews.ca
Last year when writing the self help book, “The Successful Rebel: Getting What You Want Without Losing Who You Are”, I had the good fortune to interview Ernie Boch Jr., the number one Honda dealer and number three Toyota dealer in America. Ernie had a lot of excellent tips about staying true to yourself while being a success in business, and he had a few points that really helped me cut down on our advertising expense and get a better return on investment at our own dealership.
1. All of your ads should show the personality of the dealer and the employees. People love to feel that they know the person that they’re turning their hard earned money over to.
If you put in a cute or funny picture of the dealer, the sales manager, the dealer’s dog, whatever, it cuts through the clutter of all of the corporate looking ads that most businesses rely on. Ernie Boch Jr. is a master of these types of ads. He dresses up like a waitress, a nerd, a punk rocker or the Coppertone kid, and centres his ads on the gag. People buy from him. Obviously, this tactic works. Not many dealers have their own private jet. Ernie does.
2. Direct marketing mailers should follow the same formula. Personalized and individual. Make the public aware of who you are, and they will think of you first when they go to buy a car. People always feel more comfortable with a known quantity, so make your dealership someplace where they feel that they belong, before they even step in the door.
3. If you have hobbies, highlight them in some of your softer advertising, such as newsletters. Ernie Boch Jr. has a rock band called Ernie and the Automatics, which he formed with two former members of the band Boston. Music is Ernie’s passion, and he does a lot of great charity work by talking about gigs and fundraisers in his newsletter. Once again, the human touch brings big rewards. Let your customers know about you, what you stand for, who you help in your charitable pursuits and they will remember YOU when it comes time to buy or service their vehicles.
Pretty simple, don’t you think? Make your advertising personalized, so that the public feels that they know you. If you do this, you can cut back on the size of your ads and get the same results, which means more money in your jeans at the end of the day. Have some fun and give it a try!
Originally published on CanadianAutoNews.ca
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